My first business was rather traditional. I did some simple design outsourcing work during my Junior College years. But soon this had to stop to yield time for A-Levels and National Service.
While in the army, I took online classes for entrepreneurship and computer science in the weekends. This was when my interest in technology and start-ups grew. I then decided to pursue entrepreneurship after ORD.
It was then that I started sowing the idea for EMMFER – a video syncing app that enabled users to watch videos together on separate devices. I soon learnt that such a business could not generate revenue directly from primary users. Rather, secondary clients doing media research such as the advertising and media space industry players who wished to collect data on viewers’ reactions on certain videos,
Eventually, after several rounds of discussions and meetings, I discovered some of the most conspicuous problems that infest media research, can be mostly solved by A.I.